Strategic Communication
Check out some of the communication campaigns I have worked on
Rooted in Hope: Calling Prospective
students to the soil of hope
Rooted in Hope is a strategic public relations campaign created for Hope College's Campus Ministries. Focused on introducing prospective Hope College students to the work of Campus Ministries, this plans book provides data-driven strategies and tactics to increase interaction and build relationships with target publics.
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This campaign was created for an Advanced Public Relations and Strategic Communication course taught by Dr. Lauren Hearit, and was completed in conjunction with four other peers.
Port 393 Corporate Communication Case Study
During my time interning at Port 393, a Luxury Event Venue in Holland, MI, I had the opportunity to create a strategic communication plan with the goal of increasing corporate event bookings.
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The plan featured objectives and tactics focused on increasing online presence, securing media relations, and community outreach.
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Evaluation and results will be updated after the implementation of the campaign.